When choosing a new URL (web address) you have to be careful, and think it over for more than 5 seconds.
I just saw this example:
interiorsinbalance.com, its a newly formed company for interior design of kitchens and bathrooms, and the owners are spanish speaking.
It all looks good, until you see that you can read the URL in three very different ways:
Interiors in Balance (Good, English)
Interiors Inbalance (Bad, English)
Interior Sin Balance (Bad, Spanish)
Looks that that money is wasted in Go Daddy …