Leon’s and The Brick’s customer base description …

From this article in today’s Globe and Mail …

"The Brick describes its customer base as “credit needy,” with incomes of between $30,000 and $60,000, including a group that it calls “Busy Jennys” or “females aged 30-49 in the ‘lower middle to middle [income] range” that are at “the busiest time of their lives” managing childcare and mortgage payments."

Ouch! A little better wording would be ok.

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